our mission & values
Mission...
Our Mission:
♡ Bridge the gap to skilled infant support by increasing accessibility, making it:
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Affordable
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Inclusive
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Fit-for-Purpose
♡ Reduce food insecurity for infants, toddlers and their families.
We know that families with children under 12 months are at a higher risk for food insecurity than other families, and that approximately 1 in 4 families with children under 4 will experience food insecurity. We also know that around 80% of nursing parents give up breastfeeding before they're ready to, largely due to lack of support.
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We aim to provide education and support to parents, caregivers and families that meets them where they're at. By arming them with knowledge in the antenatal period and supporting their goals postnatally, we want everyone to feel empowered in making informed choices that work for them.
Everyone is deserving of the same level of information and skilled support, regardless of their socioeconomic status, background and circumstances. Skilled support should not be a postcode lottery, nor should it come with it premium price-tag. All of our resources are either free, or reduced cost, to keep them as affordable and financially inclusive as possible.
No matter your circumstances, we want to support you.
Values...
As an organisation, we endeavour to be:​
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Accessible and Inclusive
We believe that everyone deserves access to skilled support when it comes to caring for children. We work towards creating, and promoting, services that cater to individuals and families in formats that are compatible with them and their needs.
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Evidence Based and Up-to-Date
We believe in continuous learning and development, both personally and professionally. This means keeping up to date with current research to ensure that our education and support is evidence-based, science-backed and trustworthy.
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Impartial
We will not be influenced by those with a financial interest in infant services, namely infant feeding and sleep, and endeavour to provide information that is free from bias. We want you to gain the knowledge you need in order to make an informed choice, without financial or societal influence.
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​Fit-For-Purpose
Many of the current support systems don't work for many of the people who need to use them, due to location or lack of appropriate training. We want to meet you where you're at and provide options that truly work for you and your family.